If you want to begin selling products and services, then you should start with the online platform. Millions of users use the internet. An online store can reach more people as compared to the local storefront. One advantage of an online store is that it can be run from your office or at your home without owning a licence or lease.
All you need is some of the best tools to help you in listing products, process orders, manage shopping carts and personalise all your products with your branding. Here are some of the best tools to help you start an online store.
Start a simple hosted online store
Simple online stores let you design product listings and change it into a regular online store. You can also personalise your store’s branding, sell numerous items in one checkout. You can also use your domain name or a URL link from their website.
Gumroad is best for starting simple online stores mostly for digital products. Gumroad is renowned for selling individual products. If you list numerous products on Gumroad, it will directly turn into a simple online store for your goods.
Gumroad can automatically add your client’s name to the pdf file. If you add numerous products to gumroad, they will be turned into a store which can be accessed in your name.
Each product that you launch will be seen by your clients and they can tap every item to view more details and also add the things to their cart. You can also use Gumroads emails to stay in touch with your clients or personalise the theme colours of your site with a paid plan for branding your business.
Selz is best for simple online stores with personalised themes and blogs which are inbuilt. It provides a free app for your store. You can customise the themes of Selz to fit your type of branding and add digital and physical products with just a click. Selz has a paid and a free plan. On the paid plan your clients can choose numerous items at once, but on the open program, you can only sell one item at a time. There are also more integrated add-ons which remind clients of abandoned carts, add customer order, personalise your receipts and much more.
Building a website with a store
Maybe you aren’t in need of a tool that is solely designed for creating a store. You want ample space for describing your brand and also for marketing your products. You need a blog that will be used for sharing ideas, extra pages which will be used to showcase all your design process and tools that simplify customising your website.
The following site builder tools are among the best. They have simple editors who help in building the sites. They are also useful in e-commerce too.
Jimdo is suitable for directly editing products on the website page and adding essential details with a click. It has a simple single column design by default. It’s simple to get a personalised header, descriptions and other segments that are rapidly added to your website.
You can use a new theme to change the design with just a click. Adding products has never been easy. All you need to do is to scroll down to the store section and click in between the existing product them click store item.
All the above tools are essential in building your online e-commerce store. Whether you want to sell individual products or have a significant business, you are assured to get the perfect tools which will help you in running your online store.
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Must-Have Features of an Outstanding E-Commerce Platform
Your e-commerce website is as good as the platform you use to build it. As online selling continues becoming the norm in today’s business arena, a website is not an exception. To create a site, you need a reliable e-commerce website builder. However, with the technological advancement, web builders are popping up each day. The increase in the builders can be a source of confusion. Especially for a newbie, it can be a tricky affair to get the best match.
For your online business to be successful, your e-commerce platform of choice must be able to solve the needs of you and your buyers. It must enable you to engage effectively and efficiently with your customers. For this to happen, it must have relevant features and elements. Here are the top 3 must-have features of a reliable e-commerce platform:
Simple and easy to use user interface
When building your site, it is crucial to consider the ease of use. The interface of your website should be easy for your designate customers. You should not make a website that will require a customer to enrol in a computer mastery class to use. Your site should be simple and easy even for the illiterate. Remember, your search engine ranking has a link with the user interface of your e-commerce website.
If your site has a simple user interface, you will receive more visitors and high conversion rates. Hence, ensure the platform allows you to customize and configure your online store in a way that makes it easy for the clients to find an item, put it in the shopping cart, and process payment without any difficulties.
In the modern website world, integration is the bread and butter of a successful webpreneur. For you to succeed, you must be able to merge your selling points and operate them at a central position. Your e-commerce website builder must offer you reliable tools to help you integrate your website with other systems in your business and third parties. For instance, you need to integrate your site with payment gateways to enable you process payments. If the builder or platform does not offer an opportunity for this functionality, receiving payment will be a crisis.
Another feature to consider is compatibility. Your e-commerce site must be compatible with modern browsers and trends. Also, it must be able to adapt to future changes. For instance, a customer using the Mozilla Firefox browser should share a similar experience with one using Google Chrome. The same case should happen to one using Safari, OperaMini, and Internet Explorer. By this, you can be sure that you will lose any sales as the customer will share a universal experience despite the browsers they are using.
Responsive and mobile friendly
There is no dispute that mobile devices of different sizes are now the shopping tool. Smartphones are no longer communication and text lone devices. With the Internet-enabled features, most people are using mobile devices to buy and sell online. In fact, Google statistics show that searches from mobile devices are growing each month.
As a wise webpreneur, you know that having a mobile-friendly website is one step towards success. Also, the customers are using devices with different screen sizes. Thus, you must ensure your e-commerce website builder has features for optimizing your site for mobile devices and also enables you to make it highly responsive to different screen sizes.
As you can see, features are crucial aspects of an e-commerce platform. Regardless of the brand and affordability, if a platform lacks these essential features, building your e-commerce website on it will only fail. Hence, always give an eye to the elements provided before deciding to build your site on a given platform.